|The 2011 McLaren MP4-12C coming to Hong Kong streets later this year|
It has set a target of selling 40 of its MP4-12C, a carbon-chassis super car that will debut in Britain this spring and will be available on show at local showrooms by the fourth quarter.
The British carmaker plans to sell 1,000 of these super-charged cars this year, with Asia expected to be the third-biggest market after the United States and Europe. And the price? Only HK$3.6 million ($463,000) and is obviously competing with Ferrari in the luxury sports car market.
Many luxury brands want to start off in Hong Kong as it's perceived as a place that knows what good stuff is. From there many others, particularly those in China try to emulate what Hong Kongers have.
Which is why McLaren will open dealerships in Hong Kong, Singapore, Tokyo, Osaka and Sydney this year. And it plans to enter the mainland market next year or in 2013.
Last year Ferrari sold almost 300 cars in China, a 50 percent increase from 2009. With those kinds of numbers McLaren would be silly not to shift its gears and get in on the money asap.