Some boutiques are still in business but holding removal sales, others moved to higher floors.
Nevertheless there are two galleries in the building and one of them on the seventh floor is Gagosian Gallery which has many locations including New York, London, Rome, Paris, Geneva and Hong Kong.
The one here is showing the work of Richard Prince for the first time in Asia.
|Cowboys & Girlfriends|
However, taking images and reworking them into art is what Prince does. He is known for manipulating pictures and words to give them new meaning. Prince started doing this in the late 1970s when he worked in the tear-sheet department at Time/Life in New York. He took magazine ads for jewellery, furniture, fashion and cigarettes and cropped them, removed ad copy from the image and re-shot the black and white images in colour film.
These "rephotographs" opened up discussion about authorship, ownership and the aura of the image -- that's what the gallery says. And it's true.
|Nurse's Tricks (2009)|
He has a strong fascination of women and how they are portrayed in American culture. In Celebrities, there is a collection of female stars, many of them topless or nude, from Elizabeth Hurley to Pamela Anderson, Lisa Bonet, Anna Nicole Smith and Lucy Lawless. He'd track down their head shots or promotional photos and he would sign them himself, using the actor's name.
Prince once said: "Do you know what it means to come home at night to a woman that will give you a little love, a little affection, a little tenderness? It means you're in the wrong home, that's what it means".
In some aspects what he is doing is clever and also reflects the media landscape we live in today -- the constant bombardment of images and how we process them in our minds.
Prince is creating the new pop art for the new millennium.
7/F, Pedder Building
12 Pedder Street
Until August 27