A book publisher friend of mine recently told us Macau is not a big market. He explained a city with a population of 500,000 only had three bookstores. One sold religious books, another Portuguese ones, and the other presumably Chinese.
There is a bookshop in The Venetian but he joked that since most people preferred gambling to reading, there wasn't a huge demand for reading materials -- unless it was perhaps a how-to book on cleaning up at the casino tables.
But joking aside, the number of bookshops a city has really does give a good idea of the interest in education of its residents.
Unless of course these bookworms would rather borrow books from the library...