It's the sign of the times when one of Hong Kong's most profitable newspapers shuts down its adult section.
Apple Daily is no long publishing its adult section that was a part of the paper since its founding in 1995 because people can now go online for salicious material.
A notice yesterday informed readers that the section, containing nightlife guides and reviews of pornography would be discontinued after completing its "historical mission".
Guess it didn't further explain what "historical mission" was.
Apple Daily editor Cheung Kim-hung said closing the section had nothing to do with advertising. He said removing it would not harm the daily circulation of 230,000 copies daily.
"We think it is time to close it," Cheung said. "We believe there are not many people reading the section. Times have changed. People looking for similar content will go online."
Cultural critic Chip Tsao agreed, and predicts other newspapers will eventually follow suit, as only the Oriental Daily, The Sun and Hong Kong Daily News still have the adult section.
Tsao explained the adult sections thrived in the 1960s and 1970s with almost all Chinese-language newspapers offering titillating content baring lots of flesh to attract lower-income readers.
"They lived in squatter areas and worked as labourers. They had little income and entertainment, so they read such content," he said.
To Yiu-ming, associate professor of journalism at Baptist University, said adult content catered only to a minority of readers and were ultimately businesses. He believes the closure of the Apple Daily adult content section was due to the entertainment business moving to the mainland and Macau.
Meanwhile, Choi Chi-sum, general secretary of The Society of Truth and Light, a Christian concern group was happy with the news and hoped this would decrease the harm towards adolescents.
"I believe they did so not because of their guilty conscience but [out of] commercial consideration," Choi said.
However, while there's one less point of access to porn for young people, the internet will still be their go-to place for research on the topic.