Saturday, 26 January 2013

Picture of the Day: Lining Up for Laduree

Waiting in line to buy the highly-prized macarons from Paris
We can't help but be amused by the people lining up for some Parisian macarons at the opened Laduree shop in Harbour City that opened last month.

There are actually two lines -- one a few metres from the store and then one right in front of the store to prevent traffic jams in the narrow hallway.

I have yet to venture into the shop, but was lucky to try some Laduree macarons when I was in Paris -- well, at the airport.

The Hong Kong shop has the same look as the ones in Paris, and to help people decide what they want to buy while waiting in line, staff hand out mini brochures that name all 16 flavours, from vanilla to violet marshmallow and even liquorice.

The window shop display with a mountain of macarons
However, an interesting thing to note is that the macarons are not made in Hong Kong, but flown in daily from Paris.

Which begs the question, are these macarons fresh enough? One would think you would have to consume them the same day, non?

While we appreciate the company's desire to maintain quality, surely transporting them half way around the world on a daily basis will affect the taste...

But hey -- as long as there are lines out side the store, it doesn't seem to matter...

Laduree Hong Kong
Shop 3224, Level 3, Gateway Arcade
Harbour City
Tsim Sha Tsui
2175 5028
www.laduree.com

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