Friday, 4 October 2013

Picture of the Day: Paper Installation

A fantastic moving window display from Clarins completely made of paper
This evening after dinner we walked around IFC Mall in Central and we were immediately taken by this window display.

Presented by French skincare and cosmetics line Clarins, the entire window was a tropical setting completely made of paper.  Not only was this an impressive piece of paper art, but also it was hardly static.

What looked like a sun with its rays bounced up and down, and the palm tree branches rustled back and forth as well. The person near the hut looked as if he was harvesting a plant, and then a message, "Protect people and their culture" popped up periodically from the ground.

The message Clarins is sending is that the ingredients it uses in its products are organic, locally grown or from a fair trade program with the aim of preserving biodiversity.

Since the skincare line claims to use ingredients from places such as Madagascar and Vietnam, it is only in Clarins' best interests to try to ensure the sustainability of the plants they harvest.

While it's one thing to buy into the message, we were mesmerized by the artistic display.

2 comments:

  1. Wow, it looks beautiful! I'll have to look out for it the next time I'm in Central.

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    1. Hi littlekoo. Yeah it's really neat! I had to do a double take!

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