Ah Hong Kong. Some car owners like to think they are very clever with their license plates.
They are known as Personalized Vehicle Registration Mark, where the person puts in an application to the Transport Department, waits for it to be selected, then have their application checked against the requirements, make a deposit, have the plate name vetted, and then finally wait for it to go up for auction.
Yes, you have to bid for your own plates.
Some names that have been seen:
PORSCHE (on a Porsche)
I M LATE
And tonight I spotted this Porsche on my way home.