Monday, 2 May 2011

Where's the Copywriter? No. 2

HKUST may have one of the world's best MBA programs, but not in copywriting...

The Hong Kong University of Science and Technology (HKUST) is one of the youngest of nine tertiary institutions in the city as it was started in 1991. However in that short time its MBA program has been ranked sixth in the world by the Financial Times this year.

The campus all the way out in Clearwater Bay, but that only makes the environment more conducive to studying rather than having other distractions close by.

So this year HKUST celebrates its 20th anniversary and is making this fact known by shelling out for a bunch of street pole banners like these along Queensway in Admiralty.

The tagline? "HKUST 20th anniversary celebrations: Our Miracle Continues".

Is it supposed to be a miracle the university is still in existence?

Or is it a miracle the underdog university is one of the best in the world?

Either way it makes HKUST sound more like a fluke than a post-secondary institution destined for greatness.

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