Sunday, 15 July 2018

Timmy's Coming to China

More coffee coming to China via Tim Hortons in the next 10 years
When you go to China and tell them you're Canadian, the first thing they say is Norman Bethune, the doctor from Gravenhurst, Ontario who performed battlefield operations during the Sino-Japanese war for the Communists.

But maybe soon their association with Canada will be Tim Hortons.

That's because the Canadian coffee and doughnut chain is planning to open more than 1,500 restaurants in China in the next 10 years through an agreement with a private equity firm.

The chain is named after hockey player Tim Hortons
Tim Hortons is named after the Canadian hockey player who, after retirement set up a fast food chain that originated from Hamilton, Ontario. There are now over 4,600 restaurants in nine countries.

"We have two main priorities at Tim Hortons: building and strengthening our brand in Canada; and expanding our iconic Canadian brand to the rest of the world," the chain's president, Alex Macedo, said in a statement.

"China's population and vibrant economy represent an excellent growth opportunity for Tim Hortons in the coming years."

Sounds like the hopeful belief that there are 1.2 billion people in China and if they each buy my product for a dollar...

And for Macedo to say China's economy is "vibrant" shows his lack of understanding of the country -- growth there has slowed significantly in the last few years. Maybe he means relative to Canada's economy?

Timbits are the "holes" from the doughnuts. Nothing wasted
"We have already seen Canada's Chinese community embrace Tim Hortons and we now have the opportunity to bring the best of our Canadian brand to China with established partners who have expertise in the industry and the country," he added.

Tim Hortons is owned by Restaurant Brands, which also has Burger King and Popeyes in its portfolio. Interesting those latter brands are in Hong Kong, but not Tim Hortons. Or maybe Hongkongers would consider it too downmarket?

In any event, the fast-food market is getting crowded in China -- we just hope that Tim Hortons manages to find a foothold there and become just as ubiquitous as Starbucks.

How do you say "Timbits" and "double double" in Mandarin?







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