Jack's a Party Member

Jack Ma is a card-carrying member of the Chinese Communist Party

Well what do you know! Jack Ma Yun is a Communist Party member!

He was outed yesterday in the People's Daily as one of 100 Chinese people who have made extraordinary contributions to the country's development in the past 40 years.

Ma along with Tencent Holdings CEO Pony Ma, Baidu CEO Robin Li, basketball star Yao Ming and volleyball coach Lang Ping were on the list.

Pony Ma of Tencent is on the 100 list, but not a Party member

It is unclear when Ma joined the party and how much money in dues he pays each year.

Interestingly this made huge headlines today, but one should expect that someone as successful as Ma is to have some kind of affiliation with the Party. How else could he succeed?

But he has said before that it's not a good idea to be too close to the Party. In media interviews he would say, "Fall in love with the government, but don't get married."

However, with President Xi Jinping wanting to have greater control over everything, everyone else has to comply, and Ma seems to be one of them.

"We're seeing an increasingly close relationship between China's leading internet companies and government because government sees them as one of the most effective ways to realize its policy initiatives," says Mark Natkin, managing director of Beijing-based Marbridge Consulting.

Xi Jinping visits the cave in Yan'an he spent during his teens

"Being a party member is essentially tipping your hat to the legitimacy of the party and it doesn't necessarily denote any particularly high level of political activity."

Nevertheless, some entrepreneurs are going a step further to demonstrate their loyalty to the Party.

In 2015 Jack Ma visited Yan'an, the city often considered the birthplace of the Chinese Communist Revolution. Pony Ma -- who is not a Party member -- also went to Yan'an this year and even wore a Red Army uniform. Yan'an is also where President Xi spent much of his teenage years.

Ah the symbolism! And the song and dance people need to do to keep in the government's good books...