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| Even Alibaba's Jack Ma wears a Canada Goose jacket at Davos |
Previously it was very easy for the Chinese government to direct its citizens' anger at countries that it felt had angered them, through boycotts.
For example, many of a certain age refuse to consume any kind of Japanese products due to what happened during the Sino-Japanese war. I had one colleague who followed this boycott, refusing to buy a Japanese car or eat sushi because of how her grandparents were treated during the war.
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| When the Chinese boycotted Lotte because of THAAD |
More recently there have been boycotts of South Korean products after the installment of THAAD, a controversial US anti-missile system on a golf course owned by conglomerate Lotte.
Chinese companies dropped their associations with Lotte, which has candy factories, entertainment, beverages and supermarkets in China. While these domestic firms garnered patriotic admiration from consumers, how long did it take for them to go back to purchasing their favourite Lotte items again?
Canada Goose were justifiably worried when it was about to open its store in Sanlitun in Beijing when the arrest of Huawei CFO Sabrina Meng Wanzhou was made in Vancouver on December 1. The store that sells premium down jackets delayed its opening by two weeks, due to "ongoing construction", perhaps in the hopes consumers wouldn't associate its brand with the legal incident.
But it seems Canada Goose has nothing to worry about.
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| Long lines at Canada Goose in Sanlitun Village in Beijing |
Despite social media messages instructing people to boycott the Canada Goose boutique, the store opened on December 28 and it was so busy that staff were forced to restrict entry, forcing customers to wait outside for over 30 minutes in minus 12 degrees Celsius weather.
Even three days after opening, customers had to wait an hour to get into the store.
The reasons why people ignored the calls for boycotts?
One person said, "Why would I boycott Canada Goose? If Meng Wanzhou can buy houses and a Canadian residence permit, why can't I buy some Canadian clothes?"
Another questioned why a Canadian company should be responsible for its government's actions. "Why would I boycott an enterprise that didn't do anything wrong?"
The call for the boycott that never happened also gave the Canadian brand more exposure to the Chinese who had never heard of the company before, and even motivated those who could afford it to even go to the store to buy one of those prized jackets to keep warm in.
Perhaps this shows that China's biggest consumers, young people, are "driven by fashion tastes, not politics", according to some pundits. Maybe in this case the jackets that retail on average for CAD$800-$1,000 is a luxury product that is immune to boycotts or these millennials need more patriotic education from the Party...
“why would I boycott
Canada Goose? If Meng Wanzhou can buy houses and a Canadian residence
permit, why can’t I buy some Canadian clothes?”) while others questioned
the validity of making a Canadian company responsible for the Canadian
government’s action. (“Why would I boycott an enterprise that didn’t do
anything wrong?”).
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https://www.whatsonweibo.com/chinese-consumers-indifferent-to-diplomatic-spat-between-china-and-canada-as-canada-goose-boycott-backlashes/?utm_source=SupChina+Free+Newsletter&utm_campaign=3e4c604352-20180920+newsletter_COPY_02&utm_medium=email&utm_term=0_96063830a5-3e4c604352-165094247
“why would I boycott
Canada Goose? If Meng Wanzhou can buy houses and a Canadian residence
permit, why can’t I buy some Canadian clothes?”) while others questioned
the validity of making a Canadian company responsible for the Canadian
government’s action. (“Why would I boycott an enterprise that didn’t do
anything wrong?”).
This is original content by What's on Weibo
that requires investment. You are free to link to this article. Please
identify this website or author when you base content on this source or
quote from it. Do not reproduce our content without permission – you can
contact us at info@whatsonweibo.com to buy additional rights. Copyright
(C) https://www.whatsonweibo.com. Read more at:
https://www.whatsonweibo.com/chinese-consumers-indifferent-to-diplomatic-spat-between-china-and-canada-as-canada-goose-boycott-backlashes/?utm_source=SupChina+Free+Newsletter&utm_campaign=3e4c604352-20180920+newsletter_COPY_02&utm_medium=email&utm_term=0_96063830a5-3e4c604352-165094247
“why would I boycott
Canada Goose? If Meng Wanzhou can buy houses and a Canadian residence
permit, why can’t I buy some Canadian clothes?”)
This is
original content by What's on Weibo that requires investment. You are
free to link to this article. Please identify this website or author
when you base content on this source or quote from it. Do not reproduce
our content without permission – you can contact us at
info@whatsonweibo.com to buy additional rights. Copyright (C)
https://www.whatsonweibo.com. Read more at:
https://www.whatsonweibo.com/chinese-consumers-indifferent-to-diplomatic-spat-between-china-and-canada-as-canada-goose-boycott-backlashes/?utm_source=SupChina+Free+Newsletter&utm_campaign=3e4c604352-20180920+newsletter_COPY_02&utm_medium=email&utm_term=0_96063830a5-3e4c604352-165094247