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| Chinese kids under 18 can only play three days a week |
Children under the age of 18 in China must be either fuming or trying to figure out a way to continue playing games on their smartphones after Beijing came down with a decree that they can only play it three days a week -- Friday, Saturday and Sunday from 8pm to 9pm.
The rule came down from the National Press and Publication Administration (NAAP), China's top watchdog for gaming and other forms of online media, in a bid to stop gaming addiction among teenagers, according to state media outlet Xinhua.
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| Government wants to prevent gaming addiction |
While kids must be throwing tantrums, gaming companies may not take a big hit on the stock exchange as children don't make up a big part of their revenues, but it could result in a bigger impact in terms of the player bases, now that they can only play an hour a day for three days.
Imagine on a Friday night at 8pm, everyone in China will know what kids under 18 are doing -- furiously playing games on their phones.
There isn't much anyone can do about it because all players have to register with their real name and ID. It might inspire some children to start downloading VPNs to get around the system, but would that work? Or how about playing games developed by outside of China?
Gaming companies will be anxious to comply to the new rules because if they are caught having minors playing outside of the specified times, the government could easily shut them down. No one wants that.
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| Children don't spend much money on gaming |
NAAP said gaming companies are responsible for stopping children from becoming addicted to gaming, and it seems this policy is yet another spanner in the wheel for gaming giants like Tencent, NetEase and Bilibili.
However, minors are only a small percentage of gaming receipts for these companies. For example for Tencent, players under 16 constitute just 2.6 percent of its gross gaming revenues in China, and those under 12 accounting for just 0.3 percent. Bilibili said minors only contributed 1 percent of the company's gaming revenue.
Nevertheless, it seems China is determined to curb young people's addiction to gaming and possibly insist on more national education instead? Either way it will make young people resent the government even more, unless state media comes up with stories of kids who realize how much time they have wasted playing games and that studying Xi Jinping thought is the only way to enhance their lives...


