Monday, 15 August 2011

Cathay's Campaign Launch Grounded

The airline's tagline of going "the extra mile" has a new connotation
Cathay Pacific may have to wait a while before it launches its latest advertising campaign.

That's because last week there were photographs published in the Chinese newspapers showing a Cathay Pacific flight attendant and a pilot engaged in a sex act in the cockpit of a plane.

The airline has since dismissed them, and tried to reassure the public that this kind of behaviour is not tolerated and that it did not happen while the plane was airborne.

Cathay's chief executive John Slosar said in a statement: "I find any behaviour that recklessly soils the reputation of our company or our team members as totally unacceptable."

It's interesting how he chose the word "soils"...

In any event, the latest campaign slogan that the airline was going to reveal was: "Meet the team who go the extra mile to make you feel special".

"We are thinking of holding the campaign back for a little while because the timing doesn't suit us at the moment," a spokeswoman said.

Sounds like a trip back to the drawing board...

1 comment:

  1. yea pretty poor timing and publicity.