Friday, 19 April 2013

Picture of the Day: Shape of Things to Come?

The only way is up... with this building on the east side of the Chinese capital
This is a picture of the new headquarters for the People's Daily, the Communist Party's main propaganda machine.

What does it look like to you?

The 150-metre-tall building is located in the central business district and was designed by Zhou Qi, a professor of architecture at Southeast University in Jiangsu. It is expected to be completed in May 2014.

In an interview with Modern Express, Zhou explained his design was inspired by the ancient Chinese philosophy of "round sky and square earth", with the top part being cylindrical while the bottom part is more square.

Meanwhile the elongated spherical form is designed to appear like the Chinese character for "people" or ren from a bird's eye view.

"Our [team's] way of expression is kind of extreme, different from the culture of moderation that Chinese people are accustomed to," Zhou said.

He and his team won the project bid in 2009, but after the plans were publicized, the public had a field day poking fun at it.

Some say the building looks like a steel-framed penguin, a giant juicer, an electric iron, a chamber pot and even an aircraft carrier. Some have said it looks like "the Gherkin" in London or Dubai's Burj Al Arab.

But we have to say it definitely looks phallic...

Even more amusing is that others think this new building, which is only blocks away from the Rem Koolhaas-designed China Central Television headquarters nicknamed "big underpants" will be a good match. "After five years, CCTV will never feel alone," one commented online.


  1. Oh. My. Goodness Gracious! :O

  2. I still don't understand how this passed by the committee... obviously there were no women scrutinizing this project!