Friday, 30 September 2016

Not Buckling Under Ridicule

A still from the video that spoofs a viral Japanese music video
The Hong Kong Police are working hard to protect the community, and to send out messages to the public on how to keep safe.

The latest is a public service announcement that spoofs a popular Japanese earworm-style music video called Pen-Pineapple-Apple-Pen by Japanese comedian who goes by the stage name Kosaka Daimaou.

In the Hong Kong police version, the 33-second clip starts off with a man and woman in blue T-shirts and wearing sunglasses and they lip sync the words: "I have a belt, I have a buckle, ah, car seat belt".

Then two officers in uniform sit in the back of a police van and lip sync the same words before ending with the tagline: "Buckle up, it could save your life".

Uh right.

The video was meant to be fun and educational, but instead it was ridiculed, with over a million views in less than 24 hours. It got a deluge of comments from the public, while a senior police officer who declined to be named, said, "It's an embarrassment, the force looks more like a farce with this video. What were they thinking?"

The unidentified officer said comments internally and from ex-officers were even more scathing, saying they could not be published in a newspaper.

That bad.

However the force is taking the comments, good and bad in stride.

"HKP Facebook will continue to utilize the advantages of multimedia including videos, images, texts and other innovative means to engage the community. The HKP Facebook post on 28 September was one of many different types and styles to illustrate our diversified nature of police work, and had attracted a large number of 'Likes' and positive comments," the force said in a statement.

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