Tuesday, 22 February 2011

Fact of the Day: Mainland Shopping Frenzy

A survey by The Nielsen Company has found mainland visitors spend an average of HK$12,000 ($1,540) each when they come to Hong Kong.

Nearly 60 percent of that is spent on shopping, mainly on cosmetics and electronic goods. Twenty-three percent is spent on accommodation, and 18 percent on food.

Some 500 mainlanders were interviewed towards the end of last year by the global consumer research firm.

What's interesting is that these shoppers did their homework before coming to Hong Kong, relying on word of mouth as well as online forums and blogs for information. They also found information from TV shows, newspapers and online advertising.

Some of the other popular items they bought were jewelery, clothes, medicine, food (powdered milk?), souvenirs and handicrafts.

This shows that most of those interviewed were young people who are internet savvy and bringing shopping lists to help buy stuff for other people.

While companies targeting mainland shoppers should consider a greater web presence or more online advertising, mainlanders really are looking at well-known brands because we all know they can't trust what's for sale at home.


  1. Basically in Mainland, you can get junk for cheap or you can be over charged for good quality (I'm not talking super-high quality, but everyday, usable, lasting quality).

    I'm not shopaholic, but it's a shame that folks have to cross customs boarders to do proper shopping. Just wanting to buy good quality daily-use in Mainland can be a pain (towels, scrubbing brushes, drinkware, etc..) I personally make my "wish list" and stock up when I return to my home in the USA about once a year.

    Why do you think, that there is not proper shopping in Mainland? I think three of the main reasons: 1.) Inefficient Bureaucracy 2.) Most folks that have money to invest, have their money tied up in development (housing, construction, property) 3.) Folks still tight in spending money and when they buy a daily-use item, they prefer to spend as little as possible, not considering they are going to have to replace it in a short amount of time, lose more money, time, efficiency....

    Can get frustrating, but one of the things accepted in living here.

    ...Interesting post.

  2. It mainly boils down to trust -- people on the mainland don't trust what is for sale anymore. They have the money, but things like the milk scandal have scared them and the fact that the government hasn't done enough to stamp out the problem has exacerbated the problem. The government is not promoting the consumers' interests.

  3. another example of the ugly chinese.