Friday, 3 August 2012

Picture of the Day: The A&F Boys

These men are willing to bare all for Abercrombie & Fitch
Abercrombie & Fitch is officially opening its doors next Saturday, August 11 at 11am, and to drum up some excitement, the American fashion brand has brought in some eye candy to get tongues wagging.

A number of male models -- cute complete with six packs -- have arrived in the city and are staying at the W Hotel in Kowloon.

This afternoon they were creating quite a scene at the Pedder Street building in Central, so much so that police had to cordon off the area to avoid pedestrians from getting too carried away by the sight of bare flesh.

Yes the men were only wearing red shorts and were hollering and clapping to get an audience.

Love that the pair of Chinese lions have their eyes blindfolded, perhaps from seeing so much flesh?

And the men definitely stopped traffic. People stopped, stared, took pictures and couldn't believe they saw so many good looking men in one spot before.

The women were secretly lusting over them, the men secretly sizing themselves up to these young hot bods.

The end result? People's Facebook feeds flooded with pictures of these men only creating more free hype for the store.

But will it translate into millions of dollars in sales just to pay the HK$7 million (HK$902,000) monthly rent?

We shall see...


  1. When I think of Abercrombie & Fitch, the first thing that comes to mind is the line of t-shirts they came out with some years back that were considered racist by many Asian-Americans.

    Even now, the first entry on my Google search for Abercrombie & Fitch is the following:-

    Is/was this controversy not known about in Hong Kong?

  2. Abercrombie & Fitch has come to Hong Kong late so by now the controversy has pretty much died and with its designs more in the lines of Polo Ralph Lauren but for the younger set, it pretty much has a winning formula now... with hot bods to boot!